6 Year Anniversary Sale!

20% off storewide Friday, April 17th to Sunday, April 19th.

30% off for email subscribers on Friday & Saturday.

Thank you for an incredible 6 years of The Fourth, supporting our mom community and advocating for maternal mental health!

Learn more about the sale & about how we give back

New Arrivals

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Shop Maternity

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FIND EVERYTHING YOU NEED HERE

From The First to The Fourth Trimester

Shop All Maternity

All Maternity Activewear Bottoms Bras Denim Dresses Intimates Jumpsuits Leggings Pants Shorts Skirts Sleepwear Socks & Tights Sweaters Swimwear Tank tops Tops T-shirts Sweaters

Petite Plus

Skincare

Support

Books

Shop All Nursing

All Nursing Activewear Bras Dresses Intimates Jumpsuits & Rompers Petite Plus Sweaters Swimwear Tank tops Tops T-shirts Sweaters

Skincare

Books

Labour & Delivery

Birthing Gowns Postpartum Panties

Shop Maternity By Size XS to 5XL

XS S M L XL 2XL 3XL 4XL 5XL

Maternity Brands We Carry

Atelier Veronique B Boob Design Ella Bella Maternity Embrace Erro Eveline The Label Hatch Collection Hello Miz Joyleta Kindred Bravely MeMoi Mommy Bag Moon Mama Mother Mother New Genes Maternity Nin9 Clothing NOM Maternity Nothing Fits But Sonday The Label Soon Maternity Story Teller The Dairy Fairy 1822 Denim

Free Sample Le Lolo Disposable Nursing Pads

Get a free sample of Disposable Nursing Pads

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TRY ON MATERNITY CLOTHES AT HOME

Private Home Shopping

Exclusive service for moms who want to try before they buy. Available in Edmonton on Wednesday, Friday & Saturday. See full details

$50.00 CAD
$50.00 CAD
Sale Sold out
Shipping calculated at checkout.
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Meet Le Lolo

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The Fourth Gift Card

$20.00 CAD
$20.00 CAD
Sale Sold out
Shipping calculated at checkout.

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Hi friend!

I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.

I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.

Learn more

New Local Arrivals

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NEED HELP FINDING LOCAL PRODUCTS?

Local Products By Category

Baby & Kids

KIDS Clothing Accessories Dresses Tops Sweaters Pants Socks BABY Accessories Bibs Clothes Onesies Dresses Pacifier Clips Pants Rompers Tops Socks TOYS Sensory Toys Puzzles Loveys Plushies Crochet

Beauty

BEAUTY Bath Bath Salts Body Scrubs Bubble Bath Bath Bombs Bath Blister Tape Press On Nails Skincare

Home

HOME Bags Candles Decals Decor  Embroidery Kits Enamel Pins Keychains Magnets Nursery Room Sprays Puzzles Wristlets Trays

Jewelry

JEWELRY Earrings Bracelets Necklaces Ring Dishes Hair Claws Clips Headbands Scrunchies

Stationery

STATIONERY Bookmarks Books Cards Colouring Books Journals Notepads Prints Stickers Wax Seals

$5 & Under

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$10 & Under

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$50 & Under

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Potty Training Pants

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Shop Jewelry

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Shop Nursing

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Baby Registry

Start your baby registry at The Fourth and get gifted beautiful locally made goods!

Remember to add a Gift Card because family and friends know there's always something you want to pick out yourself.

Start your baby registry

Baby Registry Favourites

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  • Bamboo Leggings

    Bamboo Leggings

    Bamboo Leggings

    Atelier Veronique B

    $58.00 CAD
    $58.00 CAD
  • Bunny Hat

    Bunny Hat

    Bunny Hat

    Grey Cat Crochet
    From $32.00 CAD
    From $32.00 CAD
  • Fox Hat

    Fox Hat

    Fox Hat

    Grey Cat Crochet

    From $32.00 CAD
    From $32.00 CAD
  • Corinne T-Shirt in Grey

    Corinne T-Shirt in Grey

    Corinne T-Shirt in Grey

    Atelier Veronique B
    $65.00 CAD
    $65.00 CAD
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Why I Started The Fourth