Best When On A Budget

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New Maternity & Nursing Arrivals

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HI FRIENDS, WE'RE ONLINE ONLY NOW

Closed at Southgate Centre

I've closed the shop at Southgate Centre. Thank you for a wonderful 4 years!

The Fourth will continue as an online only shop. You can expect new maternity and nursing clothes, our amazing Edmonton small businesses and community initiatives to support moms and advocate for maternal mental health.

Gift Cards

Gift cards will continue to be valid online.

Coffee & Convos Moms Group

Coffee & Convos moms group is now at Balance Psychological Services and Dover Psychology.

Coffee & Convos will continue on the Tuesday afternoon only. We will no longer have it on Wednesday morning.

Back in Stock!

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Shop Maternity

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FIND EVERYTHING YOU NEED HERE

From The First to The Fourth Trimester

Shop Maternity By Size XS to 5XL

XS S M L XL 2XL 3XL 4XL 5XL

Maternity Brands We Carry

Atelier Veronique B Boob Design Ella Bella Maternity Embrace Erro Eveline The Label Hatch Collection Hello Miz Joyleta Kindred Bravely MeMoi Mommy Bag Moon Mama Mother Mother New Genes Maternity Nin9 Clothing NOM Maternity Nothing Fits But Sonday The Label Soon Maternity Story Teller The Dairy Fairy 1822 Denim

Shop Maternity

All Maternity Activewear Bottoms Bras Denim Dresses Intimates Jumpsuits Leggings Pants Shorts Skirts Sleepwear Socks & Tights Sweaters Swimwear Tank tops Tops T-shirts Sweaters

Petite Plus

Skincare

Support

Books

Shop Nursing

All Nursing Activewear Bras Dresses Intimates Jumpsuits & Rompers Petite Plus Sweaters Swimwear Tank tops Tops T-shirts Sweaters

Skincare

Books

Labour & Delivery

Birthing Gowns Postpartum Panties

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The Fourth Gift Card

$20.00 CAD
$20.00 CAD
Sale Sold out
Shipping calculated at checkout.

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New Local Arrivals

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Buy 5 Cards Get 1 Free

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NEED HELP FINDING LOCAL PRODUCTS?

Local Products By Category

Baby & Kids

KIDS Clothing Accessories Dresses Tops Sweaters Pants Socks BABY Accessories Bibs Clothes Onesies Dresses Pacifier Clips Pants Rompers Tops Socks TOYS Sensory Toys Puzzles Loveys Plushies Crochet

Beauty

BEAUTY Bath Bath Salts Body Scrubs Bubble Bath Bath Bombs Bath Blister Tape Press On Nails Skincare

Home

HOME Bags Candles Decals Decor  Embroidery Kits Enamel Pins Keychains Magnets Nursery Room Sprays Puzzles Wristlets Trays

Jewelry

JEWELRY Earrings Bracelets Necklaces Ring Dishes Hair Claws Clips Headbands Scrunchies

Stationery

STATIONERY Bookmarks Books Cards Colouring Books Journals Notepads Prints Stickers Wax Seals

Shop Jewelry

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Shop Nursing

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Sale with New Markdowns!

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Donate to Support Our Mom Community

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Baby Registry

Start your baby registry at The Fourth and get gifted beautiful locally made goods!

Remember to add a Gift Card because family and friends know there's always something you want to pick out yourself.

Start your baby registry
  • Bamboo Leggings

    Bamboo Leggings

    Bamboo Leggings

    Atelier Veronique B

    $58.00 CAD
    $58.00 CAD
  • Bunny Hat

    Bunny Hat

    Bunny Hat

    Grey Cat Crochet
    From $32.00 CAD
    From $32.00 CAD
  • Fox Hat

    Fox Hat

    Fox Hat

    Grey Cat Crochet

    From $32.00 CAD
    From $32.00 CAD
  • Corinne T-Shirt in Grey

    Corinne T-Shirt in Grey

    Corinne T-Shirt in Grey

    Atelier Veronique B
    $65.00 CAD
    $65.00 CAD
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The Best Baby Gifts

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Read Our Journal

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  • Where Are You Buying Maternity Clothes in Canada?

    Where Are You Buying Maternity Clothes in Canada?

    After closing my shop at Southgate Centre, a lot of moms have been asking, "Where are you buying maternity clothes in Canada?" The Fourth The Fourth is still open! I'm...

    Where Are You Buying Maternity Clothes in Canada?

    After closing my shop at Southgate Centre, a lot of moms have been asking, "Where are you buying maternity clothes in Canada?" The Fourth The Fourth is still open! I'm...

  • Meet Mother Mother

    Meet Mother Mother

    I'm always looking for pregnancy and postpartum essentials you can easily add to your hospital bag or stock up on before baby comes! Mother Mother was created by Jodi who...

    Meet Mother Mother

    I'm always looking for pregnancy and postpartum essentials you can easily add to your hospital bag or stock up on before baby comes! Mother Mother was created by Jodi who...

  • I'm Closing My Shop at Southgate Centre

    I'm Closing My Shop at Southgate Centre

    After 4 years at Southgate Centre, I've made the decision to close and move back to online only. While I love the shop and all we have accomplished for small...

    I'm Closing My Shop at Southgate Centre

    After 4 years at Southgate Centre, I've made the decision to close and move back to online only. While I love the shop and all we have accomplished for small...

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Hi friend!

I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.

I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.

Learn more

Why I Started The Fourth