Name: The Fourth Gift Card
Brand: The Fourth
Price: 5.0 CAD
Availability: InStock

The Fourth

More than maternity. We are a local shop advocating for maternal mental health. 1 in 4 moms are diagnosed with Postpartum Depression or Anxiety.

Learn about our in store events

Coffee & Convos

Join our free moms group every Tuesday 1PM and Wednesday 10AM! Meet moms, enjoy free Nespresso coffee and learn from guest speakers

Learn more

BYO Craft Night

Come chat, craft and connect with moms! Bring your own craft on scheduled Mondays

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Free Fitness Friday

Bring the baby and a yoga mat! Join us in store for a free workout on scheduled Fridays 10:30AM to 11:15AM

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New Maternity & Nursing Arrivals

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Anais Skirt

Anais Skirt

Regular price $49.00 CAD

Regular price Sale price $49.00 CAD
Unit price per
Denim Blue Surplice Side Tie Maternity Nursing Dress

Denim Blue Surplice Side Tie Maternity Nursing Dress

Regular price $65.00 CAD

Regular price Sale price $65.00 CAD
Unit price per
Dark Rose Solid Surplice High-Low Maternity Nursing Dress

Dark Rose Solid Surplice High-Low Maternity Nursing Dress

Regular price $65.00 CAD

Regular price Sale price $65.00 CAD
Unit price per
Dark Charcoal Heather Basics Slimming Maternity & Nursing Cami

Dark Charcoal Heather Basics Slimming Maternity & Nursing Cami

Regular price $30.00 CAD

Regular price Sale price $30.00 CAD
Unit price per

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Under $100 Dresses

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Bailey Charcoal Top, Skirt & Cardigan 3 Piece Set

Bailey Charcoal Top, Skirt & Cardigan 3 Piece Set

Vendor:
Story Teller

Regular price $75.00 CAD

Regular price Sale price $75.00 CAD
Unit price per
Marra Dress

Marra Dress

Vendor:
Atelier Veronique B

Regular price $79.00 CAD

Regular price Sale price $79.00 CAD
Unit price per
My Simple Request MOM Dress

My Simple Request MOM Dress

Vendor:
ROOLEE

Regular price $85.00 CAD

Regular price Sale price $85.00 CAD
Unit price per
Faith Off Shoulder Teal Dress

Faith Off Shoulder Teal Dress

Vendor:
Hello Miz

Regular price $69.00 CAD

Regular price Sale price $69.00 CAD
Unit price per

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Nothing Fits But

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Minji Dress

Minji Dress

Vendor:
Nothing Fits But

Regular price $275.00 CAD

Regular price Sale price $275.00 CAD
Unit price per
Momoka Dress in Black

Momoka Dress in Black

Vendor:
Nothing Fits But

Regular price $245.00 CAD

Regular price Sale price $245.00 CAD
Unit price per
Sakura Dress in Lyon

Sakura Dress in Lyon

Vendor:
Nothing Fits But

Regular price $255.00 CAD

Regular price Sale price $255.00 CAD
Unit price per
Kiko Dress in Taupe Gingham

Kiko Dress in Taupe Gingham

Vendor:
Nothing Fits But

Regular price $265.00 CAD

Regular price Sale price $265.00 CAD
Unit price per

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Customer Reviews

Happy to find maternity clothes in a store. Local products is a huge plus! Got the comfiest maternity leggings I’ve ever worn, nice soft bamboo and super stretchy on my belly while still staying on, I never have to pull them up again from sliding. Staff were very helpful and friendly.

Written by Anna

Amazing store with lots of local products. Also offers guest speakers and mom groups that are especially helpful for first time moms. You can just tell how much thought goes into selecting all the products offered in the store and how much effort is put into creating a community for moms. It is much appreciated.

Written by A

Thank you for making a safe space for new moms to come and enjoy. Free moms group, with the special touch of a coffee was such a brilliant idea.

Written by Linda

Very pleasant store with great products. The store also supports community. Love this.

Written by Isabella

The Fourth is a great maternity store and a pillar of the new mom community in south central Edmonton. They host free events/mom groups multiple times a week and promote a very positive environment for moms to get together have a coffee and discuss many of the things we all experience in motherhood. They also support a number of local vendors and have a large variety of maternity and nursing clothing.

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Support Angie's Family

The Fourth is about supporting our community.

We are donating 100% of net profits of Under This Moon Designs (Angie's small business) to support Angie and her family.

Be part of Angie's community and make a purchase to support her family. We have also linked her GoFundMe along with her story in the link below.

Support Angie's Family

New Local Arrivals

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Baby & Mama Tallow Balm

Baby & Mama Tallow Balm

Regular price $25.00 CAD

Regular price Sale price $25.00 CAD
Unit price per
Mini Creature Combo 4 Stickers Pack

Mini Creature Combo 4 Stickers Pack

Regular price $3.00 CAD

Regular price Sale price $3.00 CAD
Unit price per
Pink Sugar Mermaid Tail Bath Bomb

Pink Sugar Mermaid Tail Bath Bomb

Regular price $9.00 CAD

Regular price Sale price $9.00 CAD
Unit price per
Cucumber Melon Room Spray

Cucumber Melon Room Spray

Regular price $18.00 CAD

Regular price Sale price $18.00 CAD
Unit price per

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Discover More Local Goods

Bath Bombs

Bath Bombs
Shower

Shower
Bath

Bath
For Eczema, Dry & Irritated Skin
Everything you need for you and your little one's skincare. Read our...

For Eczema, Dry & Irritated Skin
Earrings

Earrings
Necklaces

Necklaces
Keychains

Keychains
Candles

Candles
Hair Accessories

Hair Accessories

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The Fourth

The Fourth Gift Card

$5.00 CAD

Sale Sold out

Shipping calculated at checkout.

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In Store Events

We believe in supporting our community and help small businesses by providing a free venue for workshops in our shop! We also support non-profits through fun initiatives. Swipe to see what's coming and learn how we give back!

Kids Black & White Portrait Sessions

Cherish all their precious moments! Book your session with Rina from Paper Bunny Studios.

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Canadian Maternity Brands

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Erro
Modern maternity fashion. Erro designs functional, innovative, and contemporary maternity and...

Erro
Atelier Veronique B

Atelier Veronique B
New Genes Maternity

New Genes Maternity
Sonday The Label
Chic maternity wear for modern motherhood. Katie created Sonday the Label...

Sonday The Label
Eveline The Label

Eveline The Label
Joyleta
Kelsey is a mom of three and owner of Joyleta. She designs...

Joyleta
Mommy Bag YEG

Mommy Bag YEG
Moon Mama

Moon Mama
Nine Clothing

Nine Clothing

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Shop Maternity By Size

XS S M L XL 2XL 3XL 4XL 5XL

More Brands We Carry

Atelier Veronique B Bamboobies Boob Design Embrace Erro Eveline The Label Hatch Collection Hello Miz Joyleta Kindred Bravely MeMoi Mommy Bag Moon Mama New Genes Maternity Nin9 Clothing NOM Maternity Nothing Fits But Roolee Sonday The Label Soon Maternity Story Teller The Dairy Fairy Tilbea London 1822 Denim

Shop Nursing

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The Canadian Baby Registry

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Hi friend!

I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.

I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.

Learn more