Free $15 Gift Card
Get a free $15 digital gift card when you buy a gift card with a value of $150 or more. Promotion runs February 21 to 23. $15 gift cards will be emailed February 24.
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For Eczema, Dry & Irritated Skin
Everything you need for you and your little one's skincare. Read our...
The Fourth
The Fourth Gift Card
Maternity & Nursing Brands
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Hatch Collection
Born out of a desire for something chic and elevated, Ariane created...
Shop Maternity By Size
Brands We Carry
Atelier Veronique B Bamboobies Boob Design Embrace Erro Eveline The Label Hatch Collection Hello Miz Joyleta Kindred Bravely MeMoi Mommy Bag Moon Mama New Genes Maternity Nin9 Clothing NOM Maternity Nothing Fits But Roolee Sonday The Label Soon Maternity Story Teller The Dairy Fairy Tilbea London 1822 Denim
Hi friend!
I’m Iris, a mom of three wonderful girls in Edmonton, Canada. After being diagnosed with postpartum anxiety, The Fourth has been my way of finding my identity beyond that as a mom. I'm passionate about fashion, discovering new things and advocating for maternal mental health.
I’d love to help you with any questions you have. And please say hi! It’s always wonderful meeting new friends.
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Save The Date: We're Turning 5!
Save the date and join us on Friday, April 4, 2025 to celebrate five years of The Fourth! This is a sip and shop event with a portion of proceeds...
Save The Date: We're Turning 5!
Save the date and join us on Friday, April 4, 2025 to celebrate five years of The Fourth! This is a sip and shop event with a portion of proceeds...
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New Bring Your Own Craft Night Event!
We're bringing a new event for moms starting February 10, 2025! BYOC bring your own craft night at The Fourth is a relaxing evening of chatting and connecting with moms...
New Bring Your Own Craft Night Event!
We're bringing a new event for moms starting February 10, 2025! BYOC bring your own craft night at The Fourth is a relaxing evening of chatting and connecting with moms...
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Canadian Maternity Brands Part 1
Because we’re building a community! I’ve always believed in supporting local Canadian women owned businesses. How it starts It all starts with a video call.Meeting Katie from Sonday The Label,...
Canadian Maternity Brands Part 1
Because we’re building a community! I’ve always believed in supporting local Canadian women owned businesses. How it starts It all starts with a video call.Meeting Katie from Sonday The Label,...
